Tour: 650 Fifth Avenue - Nike Flagship Store

Nike’s new six-story flagship store, House of Innovation 000, has opened at the corner of 5th Avenue and East 52nd Street in Midtown. The façade is clad in slumped glass with a strong diagonal pattern that matches the angle of the brand’s famous swoosh logo. Retail concepts inside the flagship store include a Sneaker Bar, two maker’s studios, a Sneaker Lab, a Nike Expert Studio, and a Speed Shop at the below grade floor that will use local data to stock and restock shelves based on what is popular with buyers at this particular location.

2018_11_17-Nike 5th Ave-DSC03262.jpg
2018_11_17-Nike 5th Ave-DSC03381.jpg